A soft, warm image of a a moment just before sunset, capturing a quiet, natural moment

A woman with curly hair standing indoors near glass doors, looking down.

A soft, warm image of a child’s hand gently holding a ginkgo leaf, capturing a quiet, natural moment

London & International Newborn, Family, and Lifestyle Photographer.

A person's hand holding a green fan-shaped leaf against a blurred natural background.

Black background with large white initials SB, stylized and overlapping.

A woman with curly hair standing indoors next to glass-paneled doors.

I’m Samantha — plant mama, mother of two, lover of music, pastel de nata, and meaningful connection.

I’m a London-based photographer focused on honest, natural, relaxed family and lifestyle portraits, capturing moments with authenticity and sensitivity.

I grew up in the Shoreditch area, riding bikes and roller skating through the streets, soaking up the colour and chaos of East London. Later, I studied at the London College of Fashion and found myself drawn to the way a single image could say so much about a person.

These days, I live in the quieter suburbs of North London, but London still runs through me. I love good music, real conversation, and noticing the small things that often go unseen.

If you’re curious about what drives this work for me, you can [read this letter]. If not, feel free to keep scrolling to hear a little more about how I got here.

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“Known in London for newborn photography that’s warm, unposed, and quietly unforgettable.”

— Half from clients, half from me.

My Photography Journey: From Fashion to Family Photography

I started out in fashion, collaborating with models and creative teams, chasing light and texture and movement. But over time, I felt pulled towards something more personal. Work that felt rooted in real life.

Since 2012, I’ve photographed mothers, families, and newborns across London and the UK, creating creative, timeless, storytelling portraits that feel true to each family. That shift changed everything.

These days, I move between portrait and family sessions, and each one offers its own rhythm. But the through-line is always the same: honest, connection-led storytelling.

(If you're curious about my portrait and commercial work, you can explore it here.

A soft, warm image of ginko leaves on rattan

My PHOTOGRAPHY STYLE

Authentic

Soulful

Natural

Creative

Tree with green leaves and pink flowers against an evening sky.

My Approach: NATURAL, PRESENT, INTUITIVE

My work is slow and considered — not in pace, but in intention. I’m not here to rush through poses or chase trends. I want to make something lasting, emotive, creative, and deeply authentic. Something your children will one day hold in their hands and feel seen.

During a session, I’ll guide gently, but I also watch closely - for the glance, the laugh, the quiet. I let the emotion lead. I care deeply about what this work means and how it makes you feel, and I bring that care into every part of the experience.

I’m based in North London and often work across East, West and Central too. I also travel. For families who feel aligned and want to work together, I’ll find a way.

If you'd like to know more about what drives this work, you can read this letter. And if you’re curious, here are 20 things you probably don’t know about me.

Awards & Editorials